Insights that drive action

Every conversation leaves a trail worth reading. Kothok groups what customers ask, why they return things, and why chats reach your team. Four clear views, and all of them point to something you can fix this week.

Return causes

Every return logged with its reason, grouped and counted. Forty sizing returns on one product means the size chart is wrong, not that customers are indecisive.

Content gaps

The questions your material doesn't cover, ranked by how often they come up.

Handoff reasons

Why conversations reach your team, so you can fix the pattern or keep it deliberately.

Conversation review

Read what your agents actually said, not just how many conversations closed.

Discover what Kothok can do for your business

Kothok helps businesses build better, personal, and human customer experiences with AI.